Perth-based Revo Fitness Set to Double Its Footprint in Victoria via Eight-Club AcquisitionPerth-based Revo Fitness Set to Double Its Footprint in Victoria via Eight-Club Acquisition

When a local gym grows into a national brand, it’s not just about opening doors—it’s about shifting expectations. That transition is underway with Revo Fitness, the fitness-chain born in Perth now expanding rapidly in Victoria. With the announced acquisition of eight Crunch Fitness clubs across Melbourne suburbs, Revo is more than doubling its Victorian presence and signalling its ambition to lead the Australian fitness market.

Founded in 2012 by former cricketer Andrew Holder in Shenton Park, Western Australia, Revo’s growth story has always been guided by a clear principle: make quality fitness more accessible, simpler, and community-driven. As one article notes, what started as “a 200 m² space has evolved into a new way for Australians to access fitness in a way that works for them.”

The key move driving the current expansion is the takeover of eight Crunch Fitness locations in Victoria: Hoppers Crossing, Epping, Highpoint, Richmond, Mentone, Chadstone, Nunawading and Springvale. These will be rebranded under the Revo identity and refurbished to align with the brand’s “you grow as we grow” ethos.

In tandem with this absorption, Revo plans to open 14 new clubs in Victoria (in addition to the acquired eight), raising its Victorian club count to around 22.

Nationally, the company is targeting growth from 56 to 85 locations by the end of 2026, with a long-term ambition of 100 clubs by 2027.

What makes this expansion especially noteworthy is the consistent alignment between brand promise and market execution. Revo has built its model around features such as 24/7 access, no lock-in contracts, open-plan gyms, and inclusive equipment layouts. These attributes resonate especially strongly in Melbourne’s competitive fitness landscape, which has long been saturated with options. By absorbing existing Crunch studios, Revo gains not just real estate but inherited memberships, local brand presence and operational infrastructure—accelerating the path to scale.

From a strategic–brand perspective, the acquisition does three things:

Market penetration – Rapidly increasing presence in a major metropolitan market (Melbourne) and reducing time to club count growth.

Brand elevation – Transitioning existing facilities into Revo’s system offers opportunity to reimagine the member experience and reinforce national brand consistency.

Operational leverage – Existing clubs reduce setup time, cost and risk compared to ground-up builds, enabling Revo to focus resources on refurbishment, marketing and member experience rather than raw launch logistics.

This move also holds deeper value in terms of community orientation. Revo emphasises partnerships with grassroots sporting organisations and a local-first approach. In Victoria, the brand is already backing several community clubs and, importantly, is signalling a commitment to treat the acquired clubs as custodians of existing community networks rather than simply rebrand and move on.

For Western Australia, this expansion offers both promise and reflection. The Perth-based brand now has broader national influence, which can translate into more investment, staff development opportunities and brand equity that return to its home base. At the same time, it reinforces the fact that even local brands must think nationally in today’s market if they wish to lead.

Of course, with rapid growth comes challenge. Some questions require focus:

Will the refurbishment and brand transition maintain the trust and membership loyalty of the acquired clubs’ existing members?

Can operational quality and culture scale without dilution across an increasingly dispersed portfolio?

How will Revo maintain its community-driven ethos while growing to potentially 100 clubs nationwide?

At TMFS, we observe this expansion as a strong example of brand strategy, operational discipline and market timing aligning. It demonstrates how a company grounded in clear purpose and member-centric design can scale thoughtfully. For readers in marketing, corporate strategy or brand leadership roles, Revo’s trajectory offers lessons in how to expand without losing identity.

In closing, Revo Fitness’s move to double its Victorian footprint via the eight-club acquisition marks a defining moment in its growth. It transforms the brand from regional innovator to national competitor. The coming months will be critical as the clinics get rebranded, refurbished and operationalised. For members, it signifies more access, more choice and potentially a more unified fitness community across states. For the industry, it reminds us that Australia’s fitness market is still dynamic and fertile for bold moves.

As Revo sets its sights on 100 clubs, the story remains not only about quantity but about quality, consistency and community impact. And for West Australia, it’s about celebrating a local hero going national—and the implications that follow for brand-builders everywhere.